About Us

About Us

Who We Are

We are more than a store. We know a great customer service experience begins with hiring amazing people. Our employees live and breathe JackRabbit beliefs, and we practice what we preach. Both our customers and our employees come from all walks of life, and share the value of making a fit lifestyle fun!

Beyond Products

We offer great services that are meaningful to our customers. We are different than those other sporting goods stores, because we offer things like training programs and free fit analysis services. Connecting with people who are passionate about living an active lifestyle is always a joy for us.

We are your local running store

While we have locations across the U.S., we are your local running store. We hire local running enthusiasts and tailor our product and experience to the local community. Check out our store locator to find the store closest to you, join a run group, or see what events and programs your local store offers. Learn more about our network of stores  

Gait Analysis & Fitting

We offer more products and solutions for your run than you even know exist. But first and foremost, we are in the business of matchmaking and problem solving for your feet. While we’re happy to geek out with you on technical components of the running shoes we sell (we are experts after all), we also want to make sure you’re comfortable and happy when you run.

store associate demos product at Boulder Running Company


How you want to feel in your running shoes is unique

to you. Softness, support, and cushioning are just a few of things we’ll discuss.

Image without a name


Let’s face it, your shoes have to fit. They should be snug on your foot, but not tight, and should give your toes plenty of room to wiggle around.

Image without a name


We will watch you run, either on a treadmill or around the block, and provide some suggestions on what your individual biomechanical needs are.

Community Support

We are proud to support a community of runners, cyclists, triathletes, and fitness enthusiasts at our stores, races, and other events across the United States. Come join us for group runs, training groups, and other events we put on in our stores!

In addition to supporting our customers, we proudly support the MORE Foundation with our shoe donation program. 

Training Resources

More options and the best product for both your running and cross-training needs. Our assortment is curated by product experts with innovation from all of your favorite brands. Plus, we offer new brands you may have never seen before. We have a point of view on what we’re selling you and why, meaning this isn't the same old running gear you can buy at any sporting goods store. We pride ourselves on being different and forward thinking, allowing us the freedom to create the optimal solution for you.

Find Community Training Programs