Boulder Running Company and

Wendy Hofstetter | March 17, 2016

Boulder Running Company and JackRabbit are both part of Running Specialty Group (RSG). Want to learn more about RSG? Or curious why your local running store is driving you to to shop online? Below are answers to your commonly asked questions.

What is Running Specialty Group (RSG)? 

RSG is the parent company behind a network of local running stores across the U.S., including both Boulder Running Company and JackRabbit. We announced in September 2015 our plans to strategically and gradually rebrand our running stores to JackRabbit. We started this transition with a new and improved eCommerce experience on 

How will RSG/JackRabbit impact my local shopping experience? 

We understand how important local communities are to runners. While your local store is part of a larger network, they are still focused on providing the best running experience in your market. Whether that’s recommending the best running routes in your area or throwing community events for you to attend, they will remain locally focused. Being part of RSG/JackRabbit allows your local running store to get access to the best running products from the best brands out there.

Why am I being sent to to shop online? 

As mentioned above, was the introduction of our gradual rebranding to the JackRabbit name. We have taken special care to provide a great online shopping experience, while also giving you ways to connect to your local running store. We want you to have the opportunity to shop the same great product you find in your local store whenever and wherever it’s convenient for you. ships nationwide and carries the same products your local store carries, plus additional styles, sizes, and colors of your favorite product.

How can I stay connected to my Boulder Running Company store? 

We have designated an area of to our Boulder Running Company stores. Here, you can click on your local store and see bios of our staff members, updates on the weekly group runs and more. Our stores will continue to provide the same great personalized service you have come to expect from Boulder Running Company.