HOKA: WOMEN WHO FLY

Melanie Mitchell | March 5, 2019

HOKA ONE ONE - WOMEN WHO FLY

by MELANIE MITCHELL  | MARCH 2019



HOKA ONE ONE: WOMEN WHO FLY

WE ASK, 'WHY DO YOU RUN?'

Running provides a perspective that makes it possible for us to be stronger, more powerful women, athletes and contributors to the world.  

To celebrate International Women’s Day on March 9th, we’re embracing the mantra of HOKA ONE ONE’s Women Who Fly series ask our team, our friends and ourselves ‘what makes us fly’ as women runners. 

HOKA ONE ONE launched their Women Who Fly initiative to celebrate women athletes everywhere; a way for female runners to come together and empower each other. This initiative has taken the form of a weekend retreat, inspirational films and an overall way the HOKA and their shoes help create connections between female athletes and give them a platform to share their stories. 

Women Who Fly is about pushing boundaries, overcoming challenges and discovering your own strength. It's about celebrating women living their lives without limits and on their terms. 

WOMEN WHO FLY: WE ARE ALL


Women Who Fly: We Are All
There are women who live their lives without limits.
Who do their own thing and go their own way.
Always running towards what they believe in.
Instead of worrying about what’s expected.
Women who don’t need the world to tell them they’re powerful or capable.
Because they know they are and always have been.
 They do what they want because they can.
And sometimes just because someone told them they couldn’t.
 We are those women, all of us are those women.
And the time to take a leap and soar is now.
 So lace up and get moving.
There are things to do, miles to crush and good times ahead.
It’s Time to FlyTM.

Using these words to guide us, we asked the ladies of JackRabbit and some of our best BFF Hoka-wearing friends to share with us what makes them fly and which women have inspired them along their running journeys.

Each one of us flies in our own way.  Are you going to lace up with us and HOKA ONE ONE, get moving? Allow yourself to be a woman who flies.

MEET THE WOMEN WHO FLY

TEXAS: SARAH DICKSON

JackRabbit:What athletic pursuit makes you fly and why do you love it (or hate it but do it anyway!)?

Sarah Dickson: I love training for big goals. Whether that means a PR or adding another marathon to my list of running accomplishments! I love the challenge of getting up and "going for it" especially when it's early in the morning. It's me vs. myself.

JR:Is there a woman in your life who has inspired you along the way defined the way you have learned to ‘fly’ and believe in yourself?

SD: When I started this whole running thing, my mom got super stoked about it, also. She wanted to learn to run, too! She started off with run/walk and now can run a complete mile, without stopping. My mom is the furthest thing away from athletic, but just her ability to try and even manage her own PR, is a huge inspiration to me. She travels out of state, every other week, and no matter her workload, she goes out, puts in the time, and runs her mile. Go Mom, Go!

JR:What are you most proud of athletically or otherwise. Has that event/moment changed you in any way? No defining moment is too small!

SD: I was never a runner until I started workin at Run On! I was overweight, had poor eating habits and zero motivation to get my butt in gear. Between the motivation from my staff and the inspirational clients we have in the store, I decided I wanted to be a runner. I ran my first half and full marathon in 2017, and crossing both finish lines changed.my.life. It was in that moment, that I knew I could do anything my heart and mind, set out to do. I was an INDEPENDENT WOMAN!

JR:What is your preferred HOKA shoe and why!

SD: I absolutely adore the HOKA Gaviota. The dynamic stability is just enough to keep my ankles from rolling, and the cushion is TOPS! And to top it all off? It weighs NOTHING!!!! It's easy to fly when your wings (shoes) fit like a sock!

JR:What is a favorite song that makes you fly and why?

SD: Normally, I don't listen to music while I run. However, when I'm grinding in the gym in my Hupanas, I love to crank up some Red Hot Chili Peppers, Aeroplane! 

JR:How do you help and support other women to fly?

SD: My favorite thing about run specialty is the stories. Everyone's is slightly different, but we're all here for the same thing: enriching our lives through motion. As women, we have to focus on building each other up, instead or breaking one another down. I love sharing my fitness journey with women who come in, especially when they are in the same boat I was, 2 years ago. Seeing a real life, normal, not elite, runner in the store is what unifies us! 

COLORADO: LAURA CORTEZ

JackRabbit:What athletic pursuit makes you fly and why do you love it (or hate it but do it anyway!)?

Laura Cortez: Do multi-sport days count? If so, when the weather permits I love having a nice trail run in the morning for a sunrise summit then biking to a climbing destination with a good hike-in approach and spending the day playing up rocks. These things make me feel the most alive and challenged, and when I can string them all together for a full weekend, there’s nowhere else I’d rather be.

JR:Is there a woman in your life who has inspired you along the way defined the way you have learned to ‘fly’ and believe in yourself?

LC: My best friend Kylee is actually a really inspiring person to me. We have this joke of “smile through the tears,” that we’d always say when things were difficult during college, running-wise or other. But she really did do just that with supporting herself through it all, dealing with injuries so well and always having the guts to do exactly what she wanted even when it meant going at it alone.  

JR:What are you most proud of athletically or otherwise. Has that event/moment changed you in any way? No defining moment is too small!

LC: It was a really big mental and physical challenge when I decided to change my focus from road to trail – which is the best thing I could have ever done. From a competitive standpoint, on the road/track it was really easy to think the real race outcome was determined by body composition. And making the switch to trail demanded me to start over in rethinking the mental side of running and to understand that in order to enjoy and last on the trails I have to take care of myself and be healthy.

JR:What is your preferred HOKA shoe and why!

LC: The HOKA Clifton 5! I’ve been wearing them since the 2s when a friend told me they helped with her knee pain. I took a pair and haven’t looked back. Plus, they get great mileage. Also love the (#tbt) Tracer. I actually still have a pair that I’ll use for long road workouts just because the support is so great.

JR:What is a favorite song that makes you fly and why?

LC: I don’t typically run with music. But before races or in the off chance that I do, I’m kind of weird in that I listen to a lot of Beach House and Washed Out. It’s calming and helps me get out of my head to be in the moment with everything, which I’m admittedly horrific at.

JR:How do you help and support other women to fly?

LC: I’m a big advocate for women in sport and also diversifying what that picture may look like. I try to seek out women who want to get involved but don’t know where to start. Having a positive start in a new “thing” is a big factor in staying with it and building confidence to continue, at least that’s how I see it and what I try to provide for others.

COLORADO: ASHLEY

JackRabbit:What athletic pursuit makes you fly and why do you love it (or hate it but do it anyway!)?

Ashley: The athletic pursuit of pushing yourself beyond your physical/mental limits is what keeps me going and what I love the most. Whether it's finishing a 100 mile ultra marathon, completing your first triathlon, or setting a PR its that moment - when the feeling of pain turns into a feeling of success and doubt becomes confidence- that defines us and allows us to grow.

JR:Is there a woman in your life who has inspired you along the way defined the way you have learned to ‘fly’ and believe in yourself?

A: I have so many lady heroes but two that stand out to me are: Jasmin Paris who broke the overall record for the Spine Marathon by 12 hours mere months after giving birth and my friend Lisa who has been courageously battling stage IV metastatic breast cancer for years. Everywhere you look you can find strong, resilient, and inspiring women who persevere even though the odds are stacked against them.​

JR:What are you most proud of athletically or otherwise. Has that event/moment changed you in any way? No defining moment is too small!

A: The most proud I have felt in my athletic journey is when I learned to appreciate and enjoy the process. Nothing in life is perfect and there will always be setbacks, injuries, imperfect conditions, bad races, etc. Once you accept the challenges and learn to thrive despite them, you grow as both an athlete and a human.  ​
JR:What is your preferred HOKA shoe and why!

A: My favorite Hoka shoe at the moment is the HOKA Clifton 5! The shoe fits my foot nicely and the cushioning really absorbs the impact of the surfaces I run on and feels nice underfoot.​

JR:What is a favorite song that makes you fly and why?

A: Everlong- Foo Fighters.  The lyrics "if everything could ever feel this real forever" speaks to many of my life experiences especially when running trails and climbing mountains. There are so many amazing moments in life that just don't feel real and you want to bottle those moments up and carry them with you forever. ​

JR:How do you help and support other women to fly?

A: Be kind to one another, celebrate other women's successes, and be a beam of light that radiates positive energy! Whether it’s a kind affirmation or a friendly smile, we can support other women every day. Focusing on improving our own self-worth and confidence and not focusing on comparing ourselves to one another is paramount. After all, we're on this crazy journey together!​

NEW YORK: SARAH HALL

JackRabbit:What athletic pursuit makes you fly and why do you love it (or hate it but do it anyway!)?

Sarah Hall: I am definitely a lover of running. When I was 19 I was diagnosed with Rheumatoid Arthritis. My doctor told me I would be lucky to be walking without difficulty past the age of 30. There were few drugs that slowed the disease then, and still none that cure it. The best advice he gave me was to move - move every day and a lot. There were a few initial studies that were showing folks with Rheumatoid did better when they moved more. So I started running. I am convinced that running has changed the trajectory of my disease and allowed me to be far more active than I ever would be able to otherwise. I don't plan on stopping anytime soon. 

JR:Is there a woman in your life who has inspired you along the way defined the way you have learned to ‘fly’ and believe in yourself?

SH: Sappy and predictable, but it's totally my mom. She's the toughest lady I know, but she patient and kind and I am convinced she could straighten out world politics if they just let her in the building and she did her "Mom Look" at everyone. While growing up I thought she was tough, I realize now, she made my sister and I so independent. We've both traveled the world and set our own paths and we did this because she never made choices for us. She asked us what we wanted, then told us to go and get it. That's how I train now - good ole' logical "Mom" training. Set a goal, then go and get it. 

JR:What are you most proud of athletically or otherwise. Has that event/moment changed you in any way? No defining moment is too small!

SH: I left a career of 20 years in another industry to go and work at JackRabbit Sports. It was a terrifying move, but it was time to find a new passion. Every day I now get to help folks find their way in fitness and it is an awesome feeling at the end of the night. I've met so many people who are nervous, scared, unsure, and flat out terrified of the goal they've set for themselves and it is amazing to watch them come in, find the right gear, conquer their goal, and come back with a whole new outlook on life. 

JR:What is your preferred HOKA shoe and why!

SH: I am definitely a HOKA Clifton gal. That shoe is like an old friend. I've had it on for a few marathons, a 48 mile Disney extravaganza, and daily at work. It feels great on, hugs my foot like my best friend and never lets my heels touch the floor. BEST. SHOE. EVER. 

JR:What is a favorite song that makes you fly and why?

SH: Higher Ground by the Chili Peppers. It just gets me moving. But I'll listen to anything. Music makes me fly too! 

JR:How do you help and support other women to fly?

SH: We just hired a female pacer at our store. I love it when folks come in and they are expecting a dude and Joelle walks in. She's awesome and I love that she breaks the norm this way. I try to make sure we have a good mix of staff on the floor of strong women and guys.

I think it helps new runners to come in and see other women run too. I try to focus on the small stuff. I like making sure the women I come in contact with knows I am here for them no matter what - a challenge, the truth, a shoulder, whatever. If they do that too then eventually all women everywhere are supported. We just need to make sure to spread the love. 

COLORADO: J'NE DAY-LUCORE

JackRabbit:What athletic pursuit makes you fly and why do you love it (or hate it but do it anyway!)?

J'ne Day-Lucore: The experience of running on mountain trails experiencing the freedom and beauty, feeling like I’m one with the universe. Smelling the pine trees, hearing the birds, feeling the sunshine on my face through the trees, the rhythm of my breath and feet landing on the soft dirt, crunching leaves or sparkling snow. Sharing that experience with friends makes me fly.

JR:Is there a woman in your life who has inspired you along the way defined the way you have learned to ‘fly’ and believe in yourself?

JDL: My college cross country and track coach (1979-1982). Title IX enabled me to be part of the first women’s cross-country team in the history of my university. My coach was a pioneer in women’s sports and academia, getting a PhD in Exercise Physiology and Sports Psychology back in the 1970s and securing a job as a coach and professor at the university level. She believed in me and encouraged me to reach beyond what I thought was possible.

I started as a back-of-the-pack jogger on the team, unable to finish the first easy 5-mile team run without walking. At the end of the next track season, I qualified for nationals and was awarded a running scholarship. She also encouraged me to apply to graduate schools where I eventually completed a Masters Degree in mathematics.

JR:What are you most proud of athletically or otherwise. Has that event/moment changed you in any way? No defining moment is too small!

JDL: Guiding the first blind runner to finish the Pikes Peak Ascent in 2016. Crossing the finish line with Luanne was the most challenging and rewarding experience of my 28 ascent finishes. When she asked me to be her guide, I honestly didn’t know if it was possible for a blind runner to navigate through the difficult terrain and bolder fields and get to the finish line under the 6 hours, 30-minute cutoff time.

I had to stay mentally alert with constant decisive commanding, always projecting positivity and confidence. Luanne’s mental and physical fortitude for those 6 hours, 18 minutes reminds me to never give up no matter how impossible the odds.

JR:What is your preferred Hoka shoe and why!

JDL: I bought the HOKA Bondi on-line in 2010 as an aging runner (approaching my 50s!) with overuse injuries from a 30-year career of competitive racing. I haven’t run or raced in any shoe other than Hoka since I bought that first pair. I still wear the Bondi on the road and prefer the HOKA Stinson for trail running.  

JR:What is a favorite song that makes you fly and why?

JDL: I don’t listen to music when I’m running outside as being in nature brings me so much joy. However, I did create a playlist with favorite songs that are 180 beats per minute (exactly my running cadence!) to get through the mental and physical challenge of hard treadmill workouts. My favorite is “Bright” by Echosmith to remind me that “Life is good and that’s the way it should be” “Now I’m shining bright, so bright”

JR:How do you help and support other women to fly?

JDL: Now that I’m retired, I’m able to dedicate my time to coaching and leading daily group swim, bike and run workouts with other athletes and friends. I’m also honored to be a volunteer coach for Girls on the Run, sharing my running passion with elementary age girls (3rd-5th grade) training for their first 5K race.  

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