RUN FOR THE OCEANS WITH ADIDAS
WORLD OCEANS DAY 2018
World Oceans Day is a global celebration that happens each year on June 8 to remind everyone of the major role the oceans play in our everyday life. A healthy, clean ocean is critical to our survival and World Oceans Day provides an opportunity to honor, help protect, and conserve our shared oceans across the globe.
The action focus for World Oceans Day 2018 is “preventing plastic pollution and encouraging solutions for a healthy ocean,” an initiative adidas has been prioritizing for years now in partnership with Parley for the Oceans, an organization that addresses major threats towards our oceans. Adidas works with Parley to turn threat into thread and spin problems into solutions by keeping plastic out of our oceans and transforming it into high-performance sportswear. More specifically, adidas BOOST running shoes!
CELEBRATING WORLD OCEANS DAY
Celebrate World Oceans Day this year with adidas Parley “Run for the Oceans” movement, a global initiative fighting for the common goal of taking on our world’s marine plastic pollution problem.
Starting on June 8 through July 8, adidas will match $1 for every kilometer you run (and track!) with the Runtastic app to support Parley Ocean Plastic Programs and the Parley Ocean School, more specifically.The Parley Ocean School introduces youth to our underwater world, teaches them about the impacts of marine plastic pollution and provides tools and inspiration to protect the environment and their future. So your Runtastic miles logged with adidas Run for the Oceans can actually make a difference and create real change!
REDUCE YOUR USE OF PLASTICS
If you’re not tracking Runtastic miles for World Oceans Day this year, there are still many other ways you can help protect our oceans and reduce plastic consumption!
- Avoid using single use plastic bags, bottles, utensils and straws
- Support local bans on single use plastic bags, takeout containers and bottles
- Recycle the plastic you must use
- Spread the word and stay informed on issues related to plastic pollution
Use these hashtags on social media to help spread the word about World Oceans Day and adidas Run for the Oceans:#RunForTheOceans, #adidasParley, #WorldOceansDay.
Click here to learn more about adidas Parley running shoes and adidas Parley sustainability initiatives.