Evolution Not Resolution

RESOLUTIONS DON'T WORK.




GET INSPIRED  -  FIND THE RIGHT GYM  -  GET SOME NEW GEAR  -  WORKOUT AT WORK


Resolutions suck. How many times have you heard a friend make an outrageous claim about a new undertaking they were planning on starting in the new year, only for them to be back on the same old bulls**t 3 weeks later? “New Year, New Me!” ‘Fraid not, sweetie. Try again next year.

This “friend” who can’t stick to the new plan might have been a family member. It might have been you. So, what’s the deal? Why are resolutions so hard to keep? I mean, our intentions are good, but so is the yellow-bricked highway to hell. I think I may have mixed up that colloquialism with ‘The Wizard of Oz’ and an AC/DC song, but the point is, intentions don’t equal actions. Starting brand new actions are tough!

It’s tough because we’re asking ourselves to do something completely different than we’re used to. The human mind and body HATES that stuff! We are naturally resistant to 180-degree change because the mind and body LOVES routine. You may have heard it takes 21 days for the power of habit to set in, well it takes more than 10 TIMES THAT AMOUNT to start something new! So if you don’t feel like trying to do something over 200 times until it sticks, we at JackRabbit encourage you to set a New Year’s Evolution, rather than the same tired Resolution.

Setting an evolution for New Year’s Day 2018 is easy because you’ll leverage what you’re already doing. And because we’re just modifying something you’re already doing, you’ll also have greater success in making this change permanent. Think of this as an upgrade, as opposed to a complete renovation.

Because we’re kinda in to the whole fitness thing at JackRabbit, let’s use fitness goals as an example. If you’re already a high performance runner, your evolution could be to set a PR in your next race! If you just started running and working out in 2017, evolve your fitness by consistently working out an extra day every week, or adding in better recovery sessions! If you haven’t started a regular workout routine yet, evolve by simply moving more, drinking more water, and eating more greens! Exclamation points for everyone!!!

See how it works? Of course you do, because it’s easy and you’re smart. Have this be the year you throw your new year’s resolution out the window, and instead, ensure a happy new year by focusing on what your evolution will look like.


 

NEED SOME INSPIRATION?



We asked a few of our JackRabbit teammates to share their aspirations for the year ahead and how they plan on shaking up their current routines. Read their stories and learn about their go-to gear, goals for 2018, and how they plan to evolve into them, instead of trying to start something brand new! Hopefully, this can spark some inspiration to guide you on your path to evolution in the new year.



MEET THE JACKRABBITS READY TO TAKE ON 2018


FIND THE BEST GYM FOR YOU



We compiled our top tips on finding the best gym for you. Fitness isn't a one-size-fits-all affair, and neither are the gyms where it happens! Evolve your current routine with a gym that feels more like a second home than a place you hate thinking of visiting.



MEET THE JACKRABBITS READY TO TAKE ON 2018


GEAR UP WITH SOME NEW KICKS



January isn't only the start of the new year, but also the month of new shoes! The hottest brands you love, plus some new favorites you may not know yet (like the Altra Solstice - a JackRabbit exclusive for the month of January!) are dropping new models and hot updates. Evolve your fitness routine with some evolved footwear.



MEET THE JACKRABBITS READY TO TAKE ON 2018


WORKOUT AT WORK



Don't let being stuck at work 9-5 keep you from achieving your fitness goals. We've developed a workout plan for you that you can accomplish by your desk at the office before you begin working for the day, during your lunch break, or in the middle of that important company meeting you skipped. (Just kidding, don't do that). These easy to do exercises involve JackRabbit exclusive Addaday Duo Loop Resistance Bands, great for these office workouts and beyond!



TOTAL BODY OFFICE WORKOUT