#BOULDERSTRONG Relief Run Update

JackRabbit & Boulder Running Company

JackRabbit & Boulder Running Company

Denver, CO — April 8th, 2021

We asked the running community for support and they delivered. After the recent tragedy in Boulder, Colorado last month, JackRabbit and Boulder Running Company partnered to help raise funds and support the victims and families of the supermarket shooting.


In less than a week, the running community came together and raised over $200,000 for the Colorado Healing Fund, a 501(c)(3) non-profit that contributes financial support to victims of mass casualty crimes in Colorado.


We were overwhelmed by support from everyone who contributed including our brand partners Asics, New Balance, Saucony, On, HOKA ONE ONE, Altra, and many more who lended their support by providing additional donations to this initiative.


The Boulder Running Company held an in-person run on April 1st with over 100 social-distanced participants who ran, raised funds and showed support for the victims and their families.


Additionally, 100% of net proceeds from the limited-edition Altra Bolder Boulder, Escalante Racer shoes sold on AltraRunning.com, JackRabbit.com, and in-store at Boulder Running Company (Boulder and Cherry Creek) were donated to the Colorado Healing Fund. The proceeds from the Altra Bolder Boulder, Escalante Racer shoe raised over $160,000.


Thank you again to everyone who donated or supported this charitable effort. Remember, together we are #BOULDERSTRONG.


If you would still like to donate or support the victims and families you can donate here at: https://www.coloradohealingfund.org/

Headquartered in Denver, Co., JackRabbit is a leading omni-channel specialty running retailer in the United States focused on delivering products and solutions serving the needs of the active and running communities. As part of the JackRabbit family, Boulder Running Company is a key part of the Boulder and Denver Front Range running community.

JackRabbit is part of the Running Specialty Group of companies under Critical Point Capital. There are now 57 JackRabbit and JackRabbit-affiliated stores. JackRabbit is a fitness retailer rooting in running. Their customers and our employees come from all walks of life, and share the value of making a fit lifestyle fun. In addition to carrying the latest premium fitness products, they offer things like training programs and free fit analysis services. Connecting with people who are passionate about living an active lifestyle is what they value most.

The Colorado Healing Fund (CHF) is a 501(c)(3) non-profit organization. It was founded in 2018 by a group of victim advocates and community leaders to establish a secure way for the public to contribute to victims of mass casualty crimes in Colorado. Initial funding was provided by the Colorado Attorney General’s Office. Donations are tax-deductible.

JackRabbit: Pat Jacobs, Chief Digital Officer: pjacobs@jackrabbit.com

JackRabbit: https://www.jackrabbit.com/

Colorado Healing Fund: https://www.coloradohealingfund.org