We asked the running community for support and they delivered. After the recent tragedy in Boulder, Colorado last month, JackRabbit and Boulder Running Company partnered to help raise funds and support the victims and families of the supermarket shooting.
In less than a week, the running community came together and raised over $200,000 for the Colorado Healing Fund, a 501(c)(3) non-profit that contributes financial support to victims of mass casualty crimes in Colorado.
We were overwhelmed by support from everyone who contributed including our brand partners Asics, New Balance, Saucony, On, HOKA ONE ONE, Altra, and many more who lended their support by providing additional donations to this initiative.
The Boulder Running Company held an in-person run on April 1st with over 100 social-distanced participants who ran, raised funds and showed support for the victims and their families.
Additionally, 100% of net proceeds from the limited-edition Altra Bolder Boulder, Escalante Racer shoes sold on AltraRunning.com, JackRabbit.com, and in-store at Boulder Running Company (Boulder and Cherry Creek) were donated to the Colorado Healing Fund. The proceeds from the Altra Bolder Boulder, Escalante Racer shoe raised over $160,000.
Thank you again to everyone who donated or supported this charitable effort. Remember, together we are #BOULDERSTRONG.
If you would still like to donate or support the victims and families you can donate here at: https://www.coloradohealingfund.org/