Iconic Boulder Running Company gets a Makeover

boulder running company logo on green mountain backdrop



April 4, 2018 09:00 MT

Denver, Co. - April 4, 2018 – Specialty running retailer JackRabbit has announced the celebration and official grand unveiling of the newly remodeled Boulder Running Company in Boulder, Co, will take place on Saturday April 14th.

As one of the most iconic running stores in the US, the Boulder Running Company is a hub for the running community in Boulder as well as a mecca for runners nationwide. The newly renovated store reflects Boulder Running Company’s commitment to runners with a space that is both welcoming and easy to navigate with the flexibility of hosting events for the community.GRAND OPENING CELEBRATION IN BOULDER

The grand re-opening event will be celebrated on Saturday April 14 from 11:00 am - 4:00 pm.

At 11:00 am there will be an official ribbon cutting, followed by a series surprise events throughout the day, with the store being joined by key running brands like Hoka One One, On Running and Boa to celebrate.

Throughout the afternoon, Boa will be mixing the tunes with a DJ, Hoka One One will sponsor a fitness running challenge and On Running will host a fashion show. Finally, there will be a treadmill mile challenge for a chance to win prizes.

Coffee and soda will be provided by local brewer Oskar Blues. Altra Running will be popping with an impressive popcorn machine and there will be yard games for the kids (and the adults.)

And one lucky winner will be selected to win a free pairs of shoes for a year courtesy of the Boulder Running Company.BOULDER RUNNING, BOULDER RUNNING COMPANY

“We are very excited that our store in Boulder is updated and ready for the local running community. This store has truly been successful due to the runners of Boulder county. We were very deliberate to maintain the Boulder Running Company brand and update key elements of the customer experience.

This update to our store is our gift back to our loyal customers, for without them we are not Boulder Running Company," said Greg Beidler , JackRabbit, Senior VP of Stores, Operations, Distribution, JackRabbit.

The newly renovated store is a celebration of running and of the importance of running to the Boulder community. The Boulder Running Company is constantly looking for ways to support and grow the running community and building something different applies not only to the renovated store, but to events and other endeavors.

You’ll find the BRC troops out every Saturday supporting the South Boulder parkrun while hosting barre on the rooftop, and yoga on the patio. Boulder runners deserve an inspiring location to call their ‘home’.

ABOUT JACKRABBIT & THE BOULDER RUNNING COMPANY Headquartered in Denver, Co., JackRabbit is a leading specialty running retailer in the United States and the owner of the Boulder Running Company. JackRabbit and all its stores are focused on delivering products and solutions that serve the needs of the running and active community. Utilizing its expertise in sports science, JackRabbit provides personalized services to help customers find the perfect footwear, apparel and accessories. There are now 62 JackRabbit and JackRabbit-affiliated stores in 17 states with approximately 800 employees.


Jessica Gilman, National Community & Corporate Relationship Manager

Email: jgillman@jackrabbit.com

Related Links:

Company: Visit JackRabbit.com

Instagram: Boulder Running Company on Instagram

Facebook: Boulder Running Company on Facebook